Orangetheory Fitness x Honoka Jinzai

Project Objective
Oragnge Theory Fitness Gym assigned a new ambassador, Honoka Jinzai. In order to announce the new partnership, I was hired to plan an produce video and stills to support their social media post, Press release, and advertisement.

Project Approach
The brief called for a variety of exercises to be showcased across both video and still imagery. As Orangetheory Fitness classes follow a structured format with a set sequence of exercises, I used the structure of the class to organize the content and ensure each exercise was captured effectively.From a visual and brand perspective, I reviewed Orangetheory’s visual guidelines alongside its U.S. social media channels to understand its established content style, visual language, and editing approach. I then applied these insights to the creative direction, ensuring the final content felt consistent with the brand while remaining engaging and dynamic across both video and stills.